8 things that we all don’t expect in a wine-seller or server
Being customers, beginners or experts, surely we all want to have the best service or advice from our wine-seller/server, but things don’t usually go that smoothly.....
Being customers, beginners or experts, surely we all want to have the best service or advice from our wine-seller/server, but things don’t usually go that smoothly.
This article will show you 8 of the most unwanted experiences you might suffer in your wine journeys, if you’re unlucky enough, of course, and to prevent you from another misadventure. And at the end of the article, you may find yourself being in such uncomfortable situations before! Get ready to detect instantly dummies and don't hesitate to get rid of them!
1/ "This wine is better because it is more expensive"
When drinking, of course the price may sometimes set it importance, but your perception of the wine will mainly influence the way you experience the taste. If you believe it to be an expensive wine, then it will probably taste in a different way, that’s how our brain works!
The wine quality simply cannot be separated from our perceptions about its price and quality, as well as environmental factors, which strongly influence how we actually interpret the moment or experience.
Tasting quite a lot of types of wine has left me some notes, it’s not the price that matters, but the circumstances themselves. Even the cheapest wine will taste better to me during a three-hour, multi-course dinner with friends than the pricier version swilled all by myself.
2/ "Strong wines have better quality"
Have you ever heard this statement before? If yes, congratulations, you’ve just successfully eliminated another dummy in wine.
Taste is personal! Research has proven that some people have more taste buds than others, and are, therefore, more sensitive to characteristics such as sourness or bitterness in food and beverages. In other words, there are no accurate standards for the quality of the wine.
It, literally, depends much on your own interests in wine, also the occasions while using or food pairing. Always using strong wines regardless of whatever dishes are is the dumbest idea ever.
Also types of grapes that really matter. Have you ever wondered why Burgundy red wines are among the best in the world, which are mostly produced from Pinot Noir? Because they are made from black-skinned grapes that thrive in a narrow spectrum of cooler climates (which is also notoriously difficult to grow). But once done right, it produces lighter-bodied wines of elegance, complexity and longevity!
3/ "Are those cheap prices really beneficial?"
Have you ever experimented scrolling down a random website with all the wines you ever dreamt to drink, at an incredibly cheap price?
I know, that may sound a little bit hard to believe at first, but then you’ll find yourself trying to purchase one. Sorry for revealing their biggest secret ever, is that you will no longer be excited as every bargain is always out of stock.
Because by that way, they can suggest you another wine from the same winery but totally different appellation, range of price (maybe so much higher than the original and not that worthy for such expensive offer). Sadly, that is not the worst part of all. They will even propose another wine with the same region or grapes, but from a very strange winery (I, sometimes, don’t really know if those brands truly exist).
4/ "Sellers who don't ask you the right questions"
What are the right questions should they ask?
Being a seller doesn’t only mean trying to sell your products, which is an very old-fashioned mindset and behaviour, but to understand what your customers think and want first. It’s 2020 now guys, besides being a good speaker in your field, you have to be a truly good listener too.
Getting to know the customers’ wine interest by asking accurate questions has great importance, about their taste in general, wine that they’ve tried before, occasion and food pairing, or the price range that they are willing to pay,...
You don’t define wine for customers, you define their personal characters, and then choose wine that fits them.
5/ "Sellers who don't have any knowledge about wine at all"
It’s hard to keep the conversation with someone that knows nothing about what you are saying. In fact, you will properly get yourself in doubt after figuring out those sellers don’t have much knowledge about winery.
Do they roll their eyes and act awkwardly when you ask them any random questions on winery?
Do they actually know how some specific wine tastes like? Or basically being able to tell the differences this wine to another?
Worst of the worst is, how can they help us recognize the advantages of buying their wine, when even themselves can hardly understand it? Being a customer, it’s a mixed feeling between anger and disappointment in that situation, for real!
6/ "Wine glasses are poured full to the brim"
Drinking wine is as much about enjoying the sensory experience as it is the taste, so all we need is a little time and a lot of space to really unlock the aromas!
How high you fill a wine glass really matters because it needs to have plenty of space in your glass to swirl the wine and help release its aroma. So, if a wine server fills your glass to the brim, there’s no need to drink it anymore due to the awful bland wine taste afterwards.
Topping a glass to full is a bit like overloading a plate with food, it just doesn’t tasty anymore.
7/ “The bottle arrives at room temperature”
The temperature of the liquid and the glass both dramatically affect the taste and experience of the wine, that’s why many die-hard wine drinkers are up in arms about wine serving temperature.
When a wine is too cold, many of its precious notes, flavors, and fragrance are muted, which insists on a few minutes more to warm up and reach the perfect temperature. On the other hand, a wine that is too warm can accentuate certain flavors, hide all the aromas to only highlight the alcohol taste.
I know, being through 2 situations above is such a bad trip. But there is still one more which can make your wine journey less enjoyable - bottles arrive at room temperature. Wine will perform its best once being served at 5°C for Sparkling and Champagne, 8°C to 10°C for White wine and 14°C to 17°C for Red wine, you surely see the differences in the taste!
8/ “It is Bordeaux so it is a good wine”
Another common statement that you will surely hear from some wine sellers. So what is the real answer to this question?
I can’t deny how charming some Bordeaux wines are, but I also have to admit not all Bordeaux are good and worth paying every penny for. In the process of making, many factors matter, such as weather, grape varieties, vineyard,... To be more detailed, different areas, types of soil, growing methods or climates will give out very different qualities of grapes (not only in the taste, but also the scent afterward and wine colour). As a result, final wine products don’t taste the same.
It also depends much on your personal taste, which is the answer why you find some wines awful but others don't. Origin can’t guarantee you a pronounced quality after all.
In a nutshell, at the end of this article, I’m not telling you to choose one or the other, you just have to choose one bottle at a time, which suits your occasions, interests or dishes.
Wine is a journey and an experience, not a contest.
So, have fun!